GooBiz

1 - Apprehend advantages of the digital transformation for your company

• Describe the current trends of the digital,
• Understand digital disruptions,
• Identify impacts of the sustainable development in digital transformation,
• The roles of digital technologies : mobile, social medias, analytics, cloud computing, IoT, blockchain, NFT, …
• Dematerialization of processes and services,
• Understanding the motivation data : from KPIs to ROI,

2 - Managing the digital transformation

• Essentials of managing digital projects,
• Risk analysis of digital transformation,
• Describing digital products and services using 'design thinking' and 'value proposition canvas'.
• Adopt Agile Methods to Successful Value Creation

3 - Elaborate a digital strategy to Increase your Company Benefits

• Apprehend different digital strategies,
• Redesign your Business Model in the digital era using the Business Model Canvas,
• Distinguish innovation dimensions as potential economic models of revenue,
• Determine the maturity level of your company for digital transformation,
• Be inspired of successful digital transformation examples

PART 2 : Impact of the 'digital' upon the Marketing and IT Functions

1 - Focus on the Customer Experience

• Customer Experience : Customer Journey and Touchpoints,
• Identifying Personas and new Customer Behaviors,
• Best practices in describing the customer experience,
• The challenges of the customer experience on the marketing vision,

2 - Integrate the Digital Marketing

• Digital Marketing in the strategic acquisition and retention of the Customer,
• SEO : a decisive advantage,
• Role of the Analytics to optimize marketing actions,
• Landing pages : A customer centric process.
• CRM for performance analysis: function, objectives and solutions,
• Personnalizing the 'Customer relationship' and the marketing automation.
• Customer Reconversion : the Key Success Factors
• Projecting convergence of the marketing, sales, client relationships and IT,
• New commercial approaches (social selling, remote selling).

3 - Addressing technologies of the digital enterprise

• The central role of the IT in the digitalization of the enterprise,
• Principles of IT urbanization : technical fundamentals,
• Digitizing the workstation: digital workplace and digital employee,
• The cybersecurity of the company: risks analysis,
• Adapt the IT to digital challenges (BYOD, shadow IT, open data, etc.).
• Integrating mobile devices into digital transformation,
• Deploy Cloud and SaaS solutions,
• Business Analytics and Optimization (BAO) technologies,

PART 3 : Impact of the 'digital' on the management

1 - Activate the key success factors in the digital transformation project

• The role of HR in digital transformation,
• The integration of a new skills repository,
• Develop the digital agility of employees,
• Identify the obstacles to digital transformation, decipher cultural inhibitions,
• New generations, new values,
• Role and responsibilities of management in digital transformation,
• Establish a digital governance system,

2 - Manage impacts of the 'collaborative working' upon the management

• Manage using collaborative tools,
• Animate internal communities,
• Use of corporate social networks,
• Collaborative management vs. hybrid management,

3 - Rely on new management methods

• The principles of agile culture and "test and learn".
• From agile project to agile management,
• Instill an entrepreneurial spirit,
• New modes of collaboration: partnership and collective relationship, right to failure, new workspaces,
• The influence of start-ups in the functioning of the enterprise.
• The contributions of leadership to management,
• New organizational models.